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Market MapTexasWilliamson

Williamson County

TexasPopulation: 617,396
42
/100
Avoid
#689 of 1,000 counties
#193 in Texas (243 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 12, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$404,054
Median Home Price
73% above national median
$1,576/mo
Median Rent
4% above national median
4.68%
Rent-to-Price Ratio
Top 79% nationally
-$1,094
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Williamson market analysis

Williamson County's raw numbers tell a clear story: at a median home price of $404,054 and median rent of $1,576, the gross rent-to-price ratio sits at 4.68%, which is well below the threshold most cash-flow investors require. The modeled cap rate of 3.04% confirms it. Run a conventional purchase at 20% down ($80,811), apply a 6.85% rate, and the monthly mortgage alone hits $2,118. Add $552 in estimated operating expenses and you're collecting $1,576 in rent against $2,670 in carry, producing negative $1,094 in monthly cash flow and a cash-on-cash return of -14.13%. That's not a rounding error; it's a structural condition of the market. The appreciation score of 13 out of 100 reflects the other pressure: home prices are down 5.85% year-over-year, meaning you are not being compensated on the appreciation side either. Nationally, this county ranks in the 9th percentile across 1,000 counties scored, and sits 193rd out of 243 Texas counties. The numbers place Williamson squarely in the difficult-to-underwrite category on both dimensions simultaneously.

Given those figures, this market does not suit a traditional buy-and-hold cash-flow investor at current prices and rates, and it does not suit a pure appreciation buyer while prices are trending down year-over-year. The only investor profile that might find traction here is a long-horizon buyer who underwrites to a specific sub-market thesis, one who believes current price softness is a temporary dislocation in a high-income, high-demand corridor and is willing to carry negative cash flow for several years waiting for that to resolve. The affordability index of 71 and median household income of $102,851 suggest the renter base is financially capable, which limits vacancy risk and supports rent collection quality, but those factors do not close a $1,094 monthly gap. A value-add operator could theoretically compress that gap by acquiring at a discount to the $404,054 median and forcing rents above the $1,576 median, but the starting point is punishing enough that the margin for execution error is thin.

The property tax carry in Williamson deserves its own line on your underwrite. Using the state-average effective rate of 1.80% (Tax Foundation 2024, with the important caveat that actual county and township rates may differ), the annual property tax on a $404,054 purchase runs approximately $7,273, and insurance at 0.50% adds another $2,020 annually. Combined, that is $774 per month in tax and insurance alone before a single dollar of principal, interest, maintenance, or management. At 1.80%, Texas's property tax burden is high enough that it meaningfully compresses any cap rate expansion you might otherwise capture. Texas has no state income tax, which benefits residents, but that advantage does not flow directly to a landlord's operating statement the way a lower tax rate would. Investors accustomed to markets with 0.8% to 1.0% effective rates need to recalibrate: in Williamson, taxes and insurance together consume 49% of the gross monthly rent before any other expense is paid.

The neighbor comparison exposes a structural problem with choosing Williamson for yield. The counties listed as comparables, including Willacy at a $169,393 median, Camp at $208,864, San Augustine at $175,648, and Zapata at $122,521, all carry median prices between 30% and 70% lower than Williamson's. Even Shackelford County at $148,074 sits at less than 37 cents on the dollar relative to Williamson. All of them carry overall scores within a few points of Williamson's 42, meaning there is no meaningful quality premium embedded in Williamson's higher price from a composite investment scoring perspective. An investor prioritizing cash-flow math should look hard at whether those lower-priced markets generate more favorable rent-to-price ratios before committing capital to Williamson. The case for Williamson over those neighbors rests entirely on non-quantified factors such as liquidity, tenant quality, and long-run price support from the Austin metropolitan corridor, none of which appear in the current return numbers. If you are underwriting to the numbers as they stand today, the neighbors win on yield. If you are underwriting to a thesis about where institutional capital and population growth ultimately settle in central Texas, that is a different conversation, and one you need to stress-test against a 5.85% trailing price decline before committing.

Last analyzed May 12, 2026. Based on the latest available Zillow and Census data for Williamson County.

Scenario comparison

Same $1,576/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$303,041-$565/mo4.0%-9.7%
Median
typical MLS deal
$404,054-$1,094/mo3.0%-14.1%
125% of median
newer / premium
$505,068-$1,624/mo2.4%-16.8%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$404,054
Down Payment (20%)$80,811
Loan Amount$323,243
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,576
Monthly P&I-$2,118
Est. Expenses (35%)-$552
Net Cash Flow-$1,094/mo
3.0%
Cap Rate (all cash)
-14.1%
Cash-on-Cash Return
4.68%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.0% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
42/100
42
Cash Flow(30%)
40/100

Based on 4.68% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
13/100

Based on -5.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
71/100

Price-to-income ratio of 3.9x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.68%)
  • -Declining home values (-5.9% YoY)
  • -Negative cash flow at typical financing (-$1,094/mo)
  • -Negative leverage (cap rate 3.0% < mortgage rate 6.9%)

Economic Indicators

Population
617,396
Median Income
$102,851
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
3.9x
Moderately affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
ShackelfordTX
44$148,074Est. pending—AvoidView
CurrentWilliamsonTX
42$404,054$1,5764.68%Avoid
WillacyTX
42$169,393Est. pending—AvoidView
CampTX
42$208,864Est. pending—AvoidView
ZapataTX
41$122,521Est. pending—AvoidView
San AugustineTX
40$175,648Est. pending—AvoidView

The Bottom Line

AvoidWilliamson may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Williamson County in Texas scores 42/100, ranking #689 of 1,000 US counties (top 91%). At 20% down and current rates, a median-priced rental loses about $1094/month; the 4.68% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,094/mo
Cap Rate
3.0%
Cash-on-Cash
-14.1%

Related markets

Cheaper alternatives to Williamson

  • Zapata County, lower entry price
  • Shackelford County, lower entry price
  • Willacy County, lower entry price

Head-to-head comparisons

  • Williamson vs Willacy for rentals
  • Williamson vs Camp for rentals
  • Williamson vs Zapata for rentals
All counties in Texas →

Frequently asked questions

Williamson County has an average cap rate of 3.04%, which is quite low and reflects the high property prices relative to rental income in the market.

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