Spartanburg sits at a 6.2% gross rent-to-price ratio with a 4.04% cap rate at the modeled purchase price of $276,790. That cap rate lands it squarely in appreciation territory rather than cash-flow territory, and the numbers confirm it: at 6.85% financing with 20% down, the modeled position runs negative $519 per month in cash flow and a cash-on-cash return of -9.78%. Year-over-year home price growth of 2.38% is real but not transformative, so this is not a market where you win big on either dimension immediately. What it offers is a middle path: a mid-sized South Carolina county at a price point well below coastal markets, with an appreciation score of 74 out of 100 and national percentile rank of 64th out of 1,000 counties. The affordability index of 63 and median income of $61,955 suggest a tenant base that can sustain rents around $1,434 per month without being stretched to the breaking point, which matters for occupancy stability even if it caps rent growth.
The investor profile this market fits best is the appreciation buyer with a medium-to-long hold horizon, or an operator willing to buy below the modeled price to manufacture cash flow that the market does not naturally deliver at median. At $276,790 median, a buyer who can acquire at a meaningful discount, force appreciation through value-add work, and either refinance into a lower rate environment or hold through organic price appreciation has a credible thesis. A pure cash-flow buyer who needs the investment to carry itself from day one at conventional financing terms will not find that here. The -$519 monthly shortfall is not a rounding error; it requires either a materially lower basis, a higher rent than median, or the acceptance that this position is a capital-appreciation vehicle that requires out-of-pocket carry. The stability score of 50 out of 100 is the one number that warrants real attention, as it suggests the market is neither deeply insulated nor highly volatile, and an investor counting on predictable rent growth should underwrite conservatively.
The county's population of 330,119 gives it meaningful economic mass for an inland South Carolina market. That scale supports tenant demand across a range of price points and tends to reduce the single-employer concentration risk that plagues smaller counties. The 2.38% annual price appreciation, while modest in absolute terms, is consistent with a market that has been attracting residents and investment rather than losing them, and the 6th-place state ranking out of 46 counties places Spartanburg in the upper tier of South Carolina markets by overall investment score.
South Carolina's state-average effective property tax rate of 0.57% is a genuine tailwind here. At that rate, the modeled annual tax bill is $1,578, and combined with $941 in annual insurance, the monthly tax-and-insurance carry is $210. In a market where cash flow is already tight, that $210 figure is not punishing, and the low tax flag means property taxes are not the line item squeezing your returns. Insurance at 0.34% annually is reasonable for the Southeast. The honest caveat is that 0.57% is a state-average estimate from Tax Foundation 2024 data, and your actual Spartanburg County or township rate may differ, so confirm the specific parcel's millage before closing. That said, even with some variance, the tax burden here is structurally lower than in high-tax states and is a real offset to the carry costs visible elsewhere in the underwrite.
The primary risk in Spartanburg is the cash-flow gap at current financing rates combined with a stability score that does not provide much cushion if the market softens. An investor who overpays at or above the median and holds a conventional mortgage at 6.85% is relying on either rate relief or appreciation to make the position work, and neither is guaranteed. Median income of $61,955 limits how far rents can push above current levels without tenant strain, so aggressive rent growth assumptions need justification beyond the headline number.
Against neighbors, the comparison is instructive. Greenwood County shows a rent-to-price ratio of 8.19% on a median price of $166,406, meaning a cash-flow buyer who wants yield from day one should look there first. Lexington County has a stronger rent-to-price ratio of 7.15% and higher median rent of $1,588, making it a direct competitor for the appreciation buyer who also wants better income coverage. Sumter County at 7.89% gross yield and a $208,095 median offers a lower entry point with better yield than Spartanburg. The case for choosing Spartanburg over these alternatives rests on its higher appreciation score of 74 compared to neighbors sharing an overall score of 62, and on its population and market depth. If your strategy requires liquidity, a larger tenant pool, and exposure to a market with demonstrated price momentum, Spartanburg earns its place. If you need the rent check to cover the mortgage, the neighbors make a stronger argument.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $207,592 | -$156/mo | 5.4% | -3.9% |
Median typical MLS deal | $276,790 | -$519/mo | 4.0% | -9.8% |
125% of median newer / premium | $345,987 | -$882/mo | 3.2% | -13.3% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 6.22% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 2.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 4.5x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Spartanburg County in South Carolina scores 62/100, ranking #272 of 1,000 US counties (top 36%). At 20% down and current rates, a median-priced rental loses about $519/month; the 6.22% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Use our investment calculators to run detailed numbers on specific properties.