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Market MapNorth CarolinaGuilford

Guilford County

North CarolinaPopulation: 539,557Greensboro, NC Metro
57
/100
Hold
#414 of 1,000 counties
#30 in North Carolina (100 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 12, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$278,467
Median Home Price
19% above national median
$1,454/mo
Median Rent
4% below national median
6.26%
Rent-to-Price Ratio
Top 41% nationally
-$515
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Guilford market analysis

Guilford County sits at a gross rent-to-price ratio of 6.26%, which places it in the lower half of cash-flow markets nationally, ranking at the 45th percentile across 1,000 counties. The cap rate on a median-priced asset comes in at 4.07%, and at a 6.85% financing rate, the levered math is punishing: a buyer putting 20% down faces a monthly mortgage of $1,460 against estimated rent of $1,454, producing negative cash-on-cash of -9.65% before any vacancy or capital expenditure. The 0.23% year-over-year home price gain offers almost no offset. Guilford is not a market where the numbers pencil on a leveraged buy-and-hold at today's rates without meaningful rent growth, a below-market acquisition, or a value-add angle that moves the rent needle.

That framing tells you exactly who belongs here and who doesn't. An appreciation buyer chasing double-digit price gains will find little support: a 0.23% YoY price increase and an appreciation score of 52 out of 100 signal a market that is neither rising fast nor falling, just drifting. A pure cash-flow buyer underwriting at median price and market rent will lose money from day one under conventional financing. The investor with the most realistic path to a return is the value-add operator: someone buying below median, forcing rent through renovation or repositioning, and targeting a stabilized rent well above $1,454 to clear the debt service. The affordability index of 64 and median household income of $62,880 suggest the renter pool is real and present, but wage constraints mean rent upside has a ceiling; pushing much above $1,600 to $1,700 on a median asset starts compressing the applicant pool.

Guilford County anchors the Piedmont Triad region and is home to Greensboro and High Point. The county's 539,557 residents make it one of the larger population centers in North Carolina, and its economic base spans logistics, distribution, financial services, and education, with institutions like UNC Greensboro and NC A&T State University contributing a stable, recurring renter cohort of students, faculty, and university-adjacent workers. High Point's legacy in the furniture and home furnishings industry has evolved toward distribution and advanced manufacturing. That breadth across sectors reduces single-employer concentration risk and supports baseline rental demand, even if it doesn't generate the high-wage job growth that would push rents materially upward.

The combined monthly tax and insurance burden on a median purchase is $260, using a state-average effective property tax rate of 0.84% and an insurance rate of 0.28%. That 0.84% rate sits in the normal range and is not a deal-breaker, but it is worth an explicit line on your underwrite because at $195 per month for taxes alone, it is not trivial against a thin gross margin. The note from the data is worth taking seriously: this is a state-average estimate based on Tax Foundation 2024 data, and actual Guilford County or municipal rates may land higher, particularly within Greensboro city limits where supplemental levies can apply. Confirm the parcel-level tax bill before closing.

The concentration risk here is structural rather than regulatory: Guilford's market is large and liquid enough to avoid the thin-inventory problems of smaller counties, but that same size means you are competing with institutional and semi-institutional buyers on anything turnkey near the median. The affordability score of 64 cuts both ways; it confirms renters can afford the rent, but it also means residents are close enough to homeownership affordability that a rate drop could accelerate tenant conversion to buyers, tightening your renewal rate. There are no regulatory flags in the provided data, but North Carolina is a landlord-friendly state generally, which is a positive underwriting baseline.

Compared to its neighbors, Guilford's median of $278,467 sits in the middle of the range, below Lincoln County's $396,190 and above Rockingham's $189,398 and Nash's $229,278. The more instructive comparison is on rent-to-price ratios: Rockingham County posts a 6.87% ratio versus Guilford's 6.26%, and Nash County reaches 6.83%, both on lower absolute price points. If cash-flow is your primary objective, either Rockingham or Nash delivers better raw yield mechanics at lower entry cost, with overall scores of 57 and 58 respectively, essentially equivalent to Guilford's 57. The case for choosing Guilford over those neighbors is not the yield; it is market depth, population scale at 539,557, and the institutional infrastructure that comes with a major metro, all of which support lower vacancy risk and stronger exit liquidity when you sell. Lincoln County, at a 5.12% rent-to-price ratio and a median above $396,000, makes less sense for a cash-flow investor at any plausible financing rate. Guilford earns its place when you need a real city with a real exit market, and you are buying with enough margin of safety, either through price, forced appreciation, or cash, to survive the negative leverage.

Last analyzed May 12, 2026. Based on the latest available Zillow and Census data for Guilford County.

Scenario comparison

Same $1,454/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$208,850-$150/mo5.4%-3.8%
Median
typical MLS deal
$278,467-$515/mo4.1%-9.7%
125% of median
newer / premium
$348,084-$880/mo3.3%-13.2%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$278,467
Down Payment (20%)$55,693
Loan Amount$222,774
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,454
Monthly P&I-$1,460
Est. Expenses (35%)-$509
Net Cash Flow-$515/mo
4.1%
Cap Rate (all cash)
-9.7%
Cash-on-Cash Return
6.26%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.1% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
57/100
57
Cash Flow(30%)
63/100

Based on 6.26% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
52/100

Based on 0.2% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
64/100

Price-to-income ratio of 4.4x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$515/mo)
  • -Negative leverage (cap rate 4.1% < mortgage rate 6.9%)

Economic Indicators

Population
539,557
Median Income
$62,880
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.4x
Moderately affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
NashNC
58$229,278$1,3056.83%HoldView
CurrentGuilfordNC
57$278,467$1,4546.26%Hold
ScotlandNC
57$139,164Est. pending—HoldView
RockinghamNC
57$189,398$1,0846.87%HoldView
BurkeNC
56$246,801Est. pending—HoldView
LincolnNC
56$396,190$1,6905.12%HoldView

The Bottom Line

HoldGuilford is a neutral market. Consider house hacking or targeting below-market deals.

Guilford County in North Carolina scores 57/100, ranking #414 of 1,000 US counties (top 55%). At 20% down and current rates, a median-priced rental loses about $515/month; the 6.26% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-515/mo
Cap Rate
4.1%
Cash-on-Cash
-9.7%

Related markets

Markets like Guilford with stronger cash flow

  • Rockingham County for cash-flow rentals
  • Nash County for cash-flow rentals
  • Lincoln County for cash-flow rentals

Cheaper alternatives to Guilford

  • Scotland County, lower entry price
  • Rockingham County, lower entry price
  • Nash County, lower entry price

Head-to-head comparisons

  • Guilford vs Scotland for rentals
  • Guilford vs Rockingham for rentals
  • Guilford vs Nash for rentals
All counties in North Carolina →

Frequently asked questions

The average cap rate in Guilford County is 4.07%, which indicates modest income potential from rental properties at current market prices.

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