Monroe County sits at a gross rent-to-price ratio of 6.57%, which places it in a gray zone that investors need to read carefully. The cap rate on a standard acquisition at the $279,468 median price comes in at 4.27%, and the model underwrite shows negative cash flow of $470 per month at a 20% down payment and 6.85% financing. Cash-on-cash return lands at -8.77%, which is not a rounding error, it is a real number that reflects the mismatch between today's debt cost and achievable rents. On the appreciation side, the county scores 82 out of 100 and posted 3.55% year-over-year home price growth, which is respectable for an upstate New York market. The picture here, then, is one of moderate appreciation potential paired with cash flow that does not pencil at prevailing rates without either a below-market acquisition or meaningful rent growth.
This market suits an appreciation buyer or a hybrid operator who can buy with meaningful equity at entry, not a pure cash-flow investor underwriting at the median. The cash flow score of 66 is not low enough to disqualify the market, but the -$470 monthly shortfall on a leveraged deal is a carrying cost, not an income stream. The investor who wins here is either paying cash or substantially below median, forcing equity through a value-add renovation that pushes rents above the $1,531 median, or underwriting to a two-to-three-year hold with a refinance if rates compress. The stability score of 50 is the number that should give a conservative buyer pause, suggesting meaningful volatility or economic sensitivity in this market.
Monroe County is home to Rochester, a metro of roughly 756,000 county residents, and the economic base is anchored by institutions that generate the kind of steady employment that supports rental demand. The county's economic anchors include the University of Rochester, Rochester Institute of Technology, and major healthcare employers, all of which produce a graduate student and young professional renter cohort that is structurally less likely to own. Median household income of $71,450 supports the $1,531 median rent at a reasonable rent-to-income ratio, which limits the risk of rent ceiling compression from affordability stress at the bottom of the market.
The tax and insurance load deserves its own line on your underwrite. At a state-average effective property tax rate of 1.72%, New York is a high-tax state, and the model pegs annual property tax on the median-priced asset at $4,807. Combined with $671 in annual insurance, the monthly tax-and-insurance burden is $457, or roughly 30% of gross rent on the median property. That figure alone is large enough to swing a marginal deal from breakeven to negative, and it is the primary reason the leveraged cash flow is as negative as it is at 6.85% interest. Note that 1.72% is a state-average estimate per Tax Foundation 2024 data, and actual county or township rates in Monroe can differ materially. Investors should pull the specific assessed rate for any target property before modeling returns, because a township rate meaningfully above the state average makes an already thin deal worse.
The stability score of 50 is the market's most important risk signal. Rochester has a history of large-employer contraction, and a market where population growth is not clearly accelerating carries concentration risk if anchor institutions slow hiring or enrollment. The affordability index of 71 and the fact that the county ranks 17th out of 62 New York counties suggest it is a mid-tier market within the state, neither the most stressed nor the most insulated.
Compared to its neighbors, Monroe offers the highest median rent at $1,531 and a rent-to-price ratio of 6.57% that is competitive with the group. Cayuga County actually edges it out on that ratio at 6.65%, with a median home price of $220,162 and median rent of $1,221, which would improve the leveraged cash flow picture at today's rates. Wayne and Madison counties come in below Monroe on rent-to-price at 6.11% and 6.22% respectively, and their lower price points do not offset the lower rents enough to move the needle materially on cash flow. Orleans County at a $189,231 median price could work for a cash-flow-first investor willing to accept a thinner rental market, though no rent data was available to model it here. Putnam County, at a $541,229 median, is a different market entirely, targeting an appreciation buyer anchored to New York City commuter demand. Choose Monroe over its neighbors when you want the largest addressable tenant pool, the most liquid exit market, and the institutional employment base that supports rent durability, accepting that you will work harder on acquisition price or capital structure to make the numbers work.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $209,601 | -$104/mo | 5.7% | -2.6% |
Median typical MLS deal | $279,468 | -$470/mo | 4.3% | -8.8% |
125% of median newer / premium | $349,335 | -$836/mo | 3.4% | -12.5% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 6.57% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 3.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 3.9x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Monroe County in New York scores 67/100, ranking #167 of 1,000 US counties (top 22%). At 20% down and current rates, a median-priced rental loses about $470/month; the 6.57% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
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