Greene County sits in the middle of the cash-flow vs. appreciation spectrum, but the numbers lean more toward appreciation than income at current prices. The gross rent-to-price ratio of 5.81% translates to a cap rate of 3.77% at the median price of $254,958, which is thin. A standard leveraged buy at 6.85% on an 80% loan produces a monthly mortgage of $1,337 against median rent of $1,234, and once you layer in the $432 in estimated expenses, the modeled cash flow is negative $535 per month, a cash-on-cash return of -10.95%. That is not a rounding error. The appreciation score of 71 out of 100 is the county's strongest metric, and the 2.09% year-over-year price gain confirms Greene is a slow-and-steady price appreciator rather than a cash machine at today's rates. The overall score of 59 and a national percentile of 52 put it squarely in the middle of the pack: not a distressed market, not an outperformer.
This county makes the most sense for an appreciation-oriented buyer who can either bring a large down payment to compress the payment, buy below median where the numbers pencil better, or hold for the long run banking on price growth. A pure cash-flow buyer looking to cover the mortgage from day one should not expect Greene to deliver that at the median price point with a 6.85% rate. A value-add operator has the most interesting angle here: the affordability index of 60 and a median household income of $54,968 suggest a tenant base that needs workforce and mid-tier rentals, and buying below-median distressed assets and forcing equity through renovation is a more realistic path to positive carry than buying stabilized product at list price. The stability score of 50 is the weakest dimension in the scorecard, which means an operator who needs predictable occupancy and rent growth should treat that number as a due-diligence flag rather than a minor footnote.
Greene County is the home of Springfield, Missouri's third-largest city, and the local economy anchors meaningful rental demand. Missouri State University and Ozarks Technical Community College keep a steady pipeline of student and young-professional renters cycling through the market. CoxHealth and Mercy, the two major regional health systems, are among the largest employers in the area and represent the kind of recession-resistant, place-bound employment that supports consistent rental demand. Bass Pro Shops is headquartered here, adding a corporate employment layer that is not easily relocated. That combination of healthcare, higher education, and regional corporate headquarters gives Greene's rental demand a more diversified base than single-employer markets, which is a partial explanation for why the stability score, while mediocre, does not crater further.
On carry costs, the combined monthly tax and insurance load is $300, representing property tax at a state-average effective rate of 0.97% and insurance at 0.44%. The tax flag is "normal," meaning it is not a structural headwind the way a 1.5%-plus rate would be, but it is also not the tailwind you get in low-tax states. Note that the 0.97% figure is a state-average estimate from Tax Foundation 2024 data, and actual county or township rates in Greene will differ, so underwrite with a local assessor quote before committing. At $300 per month, taxes and insurance alone consume roughly 24% of gross rent at the median, which is worth its own line when you are already dealing with negative leveraged cash flow.
The primary risk in Greene is exactly what the cash-flow numbers show: at current prices and rates, the market does not self-fund on a standard leverage structure. If rents do not grow or prices correct, a levered buyer is subsidizing the property from other income indefinitely. Concentration risk is also present in the sense that Springfield dominates the county economy; while the employer base is diversified within the city, the county has limited alternative economic centers to absorb a Springfield-specific downturn. The population of 299,188 is large enough to provide liquidity on exit, but the market is not so deep that a softening in any one employer sector goes unnoticed in vacancy.
Compared to its neighbors, Greene is the most liquid and economically anchored option. Christian County to the south posts a slightly weaker rent-to-price ratio of 5.32% against a higher median price of $306,158, making the cash-flow math worse without a proportional upgrade in market size or economic depth. Saint Charles County near St. Louis carries a $360,670 median and a 5.66% rent-to-price ratio, a similar yield structure at a much higher entry price that amplifies dollar losses on negative cash flow. Cape Girardeau and Cole counties both offer lower prices, $236,877 and $270,293 respectively, but their rent-to-price ratios of 4.60% and 4.36% are materially weaker than Greene's 5.81%, meaning you are buying into even thinner yield with less population mass to support future demand. An investor should choose Greene over its neighbors when Springfield's institutional employment base and university ecosystem matter, when market liquidity on exit is a priority, and when the business plan can absorb negative leverage in the near term while waiting on appreciation and rent growth to close the gap.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $191,219 | -$201/mo | 5.0% | -5.5% |
Median typical MLS deal | $254,958 | -$535/mo | 3.8% | -10.9% |
125% of median newer / premium | $318,698 | -$869/mo | 3.0% | -14.2% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 5.81% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 2.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 4.6x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Greene County in Missouri scores 59/100, ranking #360 of 1,000 US counties (top 48%). At 20% down and current rates, a median-priced rental loses about $535/month; the 5.81% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Use our investment calculators to run detailed numbers on specific properties.