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Market MapMissouriCole

Cole County

MissouriPopulation: 76,890
61
/100
Hold
#341 of 1,000 counties
#71 in Missouri (113 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated June 29, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$287,445
Median Home Price
25% above national median
$1,052/mo
Median Rent
27% below national median
4.39%
Rent-to-Price Ratio
Top 88% nationally
-$823
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,052/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$215,584-$446/mo3.8%-10.8%
Median
typical MLS deal
$287,445-$823/mo2.9%-14.9%
125% of median
newer / premium
$359,307-$1,200/mo2.3%-17.4%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$287,445
Down Payment (20%)$57,489
Loan Amount$229,956
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,052
Monthly P&I-$1,507
Est. Expenses (35%)-$368
Net Cash Flow-$823/mo
2.9%
Cap Rate (all cash)
-14.9%
Cash-on-Cash Return
4.39%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.9% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
61/100
61
Cash Flow(30%)
36/100

Based on 4.39% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
95/100

Based on 7.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
68/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+7.9% YoY)
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.39%)
  • -Negative cash flow at typical financing (-$823/mo)
  • -Negative leverage (cap rate 2.9% < mortgage rate 6.9%)

Economic Indicators

Population
76,890
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
New MadridMO
62$96,933Est. pending—BuyView
ClayMO
62$307,837$1,4955.83%BuyView
CurrentColeMO
61$287,445$1,0524.39%Buy
FranklinMO
60$254,867$1,0815.09%BuyView
Saint CharlesMO
60$360,670$1,7005.66%BuyView
Cape GirardeauMO
60$236,877$9084.60%BuyView

The Bottom Line

HoldCole scores well overall, but a typical leveraged buy-and-hold loses $823/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Cole County in Missouri scores 61/100, ranking #341 of 1,000 US counties (top 44%). At 20% down and current rates, a median-priced rental loses about $823/month; the 4.39% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-823/mo
Cap Rate
2.9%
Cash-on-Cash
-14.9%

Related markets

Markets like Cole with stronger cash flow

  • Clay County for cash-flow rentals
  • Saint Charles County for cash-flow rentals
  • Franklin County for cash-flow rentals

Cheaper alternatives to Cole

  • New Madrid County, lower entry price
  • Cape Girardeau County, lower entry price
  • Franklin County, lower entry price

Head-to-head comparisons

  • Cole vs New Madrid for rentals
  • Cole vs Franklin for rentals
  • Cole vs Saint Charles for rentals
All counties in Missouri →

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