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Market MapFloridaOsceola

Osceola County

FloridaPopulation: 393,745Orlando, FL Metro
49
/100
Hold
#568 of 1,000 counties
#31 in Florida (67 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$362,584
Median Home Price
55% above national median
$2,076/mo
Median Rent
37% above national median
6.87%
Rent-to-Price Ratio
Top 26% nationally
-$551
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Osceola market analysis

Osceola County's numbers place it squarely in the middle of the cash-flow versus appreciation spectrum, but leaning hard toward neither. The gross rent-to-price ratio of 0.069 (6.87% annualized) sounds workable on paper, and the 4.47% cap rate is not embarrassing for a Florida metro-adjacent market, but the fully-loaded investor math is punishing. At a 6.85% mortgage rate with 20% down, the model spits out negative $551 per month in cash flow and a cash-on-cash return of -7.93%. That is not a rounding error; that is a structural deficit. Home prices are also moving the wrong way, down 4.5% year-over-year, so the appreciation thesis that might justify accepting negative carry is actively working against you right now. The affordability index of 45 and a median household income of $64,312 suggest the local renter base is stretched, which limits your upside on rent growth without pricing yourself out of the tenant pool.

This county scores 69 on cash flow and 27 on appreciation, which is an unusual combination and tells you something important. The cash-flow score is relatively high because the rent-to-price ratio is decent compared to the broader dataset, but the actual cash-on-cash math after financing is deeply negative. That gap exists because cap rates in the high fours do not service 6.85% debt without meaningful leverage reduction or a substantially below-market purchase. In practice, Osceola makes the most sense for an all-cash buyer who can achieve a real yield of 4.47% without the drag of debt service, or for a value-add operator who can acquire below the $362,584 median and push rents above $2,076. A conventional leveraged buy-and-hold investor purchasing at market will need to underwrite carefully to avoid a multi-year cash bleed while waiting for a price recovery that the 27 appreciation score suggests is not imminent.

The tax and insurance carry in Osceola is material and deserves attention in your underwrite, but it is not a crisis. The combined monthly tax and insurance load runs approximately $471, using a state-average effective property tax rate of 0.89% and an insurance rate of 0.67%. That is on the higher side relative to national averages but is roughly what you should expect in Florida given the state's elevated homeowners insurance environment. The property tax flag here is "normal," meaning the 0.89% rate is neither a tailwind nor a headwind by state standards, though it is worth noting this is a state-average estimate and actual Osceola County or township rates may differ, so pull the county appraiser data before closing. The $471 monthly figure is already folded into that -$551 cash flow, which is precisely why the all-in number is so negative: the mortgage alone at $1,901 per month consumes 92% of the $2,076 median rent before you touch taxes, insurance, maintenance, or vacancy.

Against its neighbors, Osceola's rent-to-price ratio of 0.0687 is better than Hillsborough (0.0645), Lake (0.0671), and Bay (0.0617), but worse than Pasco (0.0731). Pasco County, at a $328,129 median price and $2,000 median rent, is the cleaner cash-flow play in this cluster, offering a higher rent-to-price ratio at a lower entry point with a comparable overall score of 48. Hillsborough carries a similar price point to Osceola at $373,642 but a weaker rent-to-price ratio of 0.0645, which makes Osceola the better pure yield option if you are comparing those two. Lake County is essentially a wash with Osceola on both price and ratio. Hamilton County's $195,992 median is dramatically cheaper, but without rent data provided it is impossible to assess whether the yield justifies the presumably thinner local economy. Choose Osceola over Pasco only if you have a specific submarket or asset thesis, such as access to the tourism corridor and short-term rental optionality, that the numbers alone do not capture. On the basis of long-term residential rental yield alone, Pasco is the more favorable entry point within this peer group.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Osceola County.

Scenario comparison

Same $2,076/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$271,938-$76/mo6.0%-1.5%
Median
typical MLS deal
$362,584-$551/mo4.5%-7.9%
125% of median
newer / premium
$453,230-$1,026/mo3.6%-11.8%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$362,584
Down Payment (20%)$72,517
Loan Amount$290,067
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,076
Monthly P&I-$1,901
Est. Expenses (35%)-$726
Net Cash Flow-$551/mo
4.5%
Cap Rate (all cash)
-7.9%
Cash-on-Cash Return
6.87%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.5% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
49/100
49
Cash Flow(30%)
69/100

Based on 6.87% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
27/100

Based on -4.5% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
45/100

Price-to-income ratio of 5.6x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (6.87%)
  • +Complete rent data available

Challenges

  • -Declining home values (-4.5% YoY)
  • -Negative cash flow at typical financing (-$551/mo)
  • -Negative leverage (cap rate 4.5% < mortgage rate 6.9%)

Economic Indicators

Population
393,745
Median Income
$64,312
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
5.6x
Less affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
LakeFL
50$360,369$2,0166.71%HoldView
BayFL
50$337,276$1,7346.17%HoldView
CurrentOsceolaFL
49$362,584$2,0766.87%Hold
HamiltonFL
49$195,992Est. pending—HoldView
HillsboroughFL
49$373,642$2,0096.45%HoldView
PascoFL
48$328,129$2,0007.31%HoldView

The Bottom Line

HoldOsceola is a neutral market. Consider house hacking or targeting below-market deals.

Osceola County in Florida scores 49/100, ranking #568 of 1,000 US counties (top 75%). At 20% down and current rates, a median-priced rental loses about $551/month; the 6.87% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-551/mo
Cap Rate
4.5%
Cash-on-Cash
-7.9%

Related markets

Markets like Osceola with stronger cash flow

  • Pasco County for cash-flow rentals
  • Lake County for cash-flow rentals
  • Hillsborough County for cash-flow rentals

Cheaper alternatives to Osceola

  • Hamilton County, lower entry price
  • Pasco County, lower entry price
  • Bay County, lower entry price

Head-to-head comparisons

  • Osceola vs Hamilton for rentals
  • Osceola vs Hillsborough for rentals
  • Osceola vs Pasco for rentals
All counties in Florida →

Frequently asked questions

Osceola County has an average cap rate of 4.47%, which is relatively modest for a buy-and-hold rental market. This low cap rate reflects the combination of moderate home prices ($362,584 median) and rental income ($2,076 median monthly rent).

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