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Market MapAlabamaMadison

Madison County

AlabamaPopulation: 389,781
55
/100
Hold
#459 of 1,000 counties
#39 in Alabama (67 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$311,719
Median Home Price
33% above national median
$1,364/mo
Median Rent
10% below national median
5.25%
Rent-to-Price Ratio
Top 66% nationally
-$748
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Madison market analysis

Madison County prices out at a gross rent multiplier of roughly 19x and a cap rate of 3.41% at the median. The rent-to-price ratio of 0.0525 sits well below the 0.1% monthly rule of thumb that cash-flow buyers typically require, and the modeled investment at $311,719 with 20% down produces negative $748 per month in cash flow and a cash-on-cash return of -12.52% at a 6.85% rate. Year-over-year home price appreciation is 0.45%, which barely clears inflation and does not compensate for the carry costs. The overall score of 55 out of 100, landing at the 39th national percentile across 1,000 counties, places Madison in a middle tier: not distressed enough to offer deep value-add spreads, not appreciating fast enough to justify bleeding cash. The affordability index of 70 and median household income of $78,058 suggest a population that can support rents, but current pricing has absorbed most of that demand.

The numbers make Madison a poor fit for a pure cash-flow buyer at today's median price and rate environment. The modeled scenario loses money from day one, and even aggressive underwriting assumptions would need rents materially above $1,364 or a purchase price well below $311,719 to reach breakeven. An appreciation buyer would need to see a thesis for price acceleration that the 0.45% trailing year does not support on its own. The most plausible investor fit is a value-add operator who can acquire below-median assets, force equity through renovation, and refinance or sell into a tenant base with $78,058 in median household income. Madison's affordability score of 70 does indicate room for rent growth if wages hold, but that runway only matters if the entry basis is right. Buying at or above median on a stabilized asset is difficult to justify with these numbers.

Alabama's state-average effective property tax rate is 0.40%, one of the lowest in the country, and the insurance rate estimate runs at 0.42%, producing a combined monthly tax-and-insurance figure of $213. That is a genuine tailwind. At that rate, property taxes are not the problem in this market. Worth noting that this is a state-average estimate, and actual Madison County or township-level rates may differ, so verify at the parcel level before finalizing your underwrite. Even so, the low carry cost on taxes means the cash-flow problem in Madison is driven primarily by the price-to-income relationship and current mortgage rates, not by the tax or insurance burden. If rates compress by 150 to 200 basis points, the same property profile looks meaningfully different.

The economic context is not provided in the underlying data, so employer-specific demand drivers are not addressed here. What the demographic data does support is a county population of 389,781 with above-average median income relative to the Alabama context, suggesting a market with enough economic density to sustain landlord-tenant activity at scale. Vacancy is not provided in the data and is not estimated here.

The primary identifiable risk is pricing. At $311,719 median, Madison is the most expensive county in this dataset by a wide margin, and the 0.45% price appreciation leaves little cushion if rates stay elevated or income growth stalls. There is also a concentration risk in that a single-county investment thesis depends heavily on whatever economic anchors drive that $78,058 median income remaining intact. Regulatory and demographic risks are not supported by the available data.

Compared to the neighboring counties in this dataset, Madison is the outlier in both price and complexity. Pike County at $158,011 median carries a rent-to-price ratio of 0.0877, nearly double Madison's 0.0525, and comes in at an overall score of 57. Lauderdale County at $212,925 median posts a rent-to-price ratio of 0.0653, also meaningfully stronger than Madison on a yield basis. Marion, Monroe, and Chambers counties all sit below $160,000 in median home price, offering different entry-point math. An investor should choose Madison over its neighbors specifically when the thesis is tenant quality, population scale (Madison is by far the largest market here at 389,781 people), and income-supported rent stability rather than initial yield. If the goal is cash-on-cash return from day one, the neighboring counties, particularly Pike and Lauderdale, offer better raw yield metrics at lower absolute price points with comparable or higher overall scores.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Madison County.

Scenario comparison

Same $1,364/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$233,789-$339/mo4.5%-7.6%
Median
typical MLS deal
$311,719-$748/mo3.4%-12.5%
125% of median
newer / premium
$389,648-$1,156/mo2.7%-15.5%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$311,719
Down Payment (20%)$62,344
Loan Amount$249,375
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,364
Monthly P&I-$1,634
Est. Expenses (35%)-$478
Net Cash Flow-$748/mo
3.4%
Cap Rate (all cash)
-12.5%
Cash-on-Cash Return
5.25%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
55/100
55
Cash Flow(30%)
49/100

Based on 5.25% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
54/100

Based on 0.4% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
70/100

Price-to-income ratio of 4.0x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.25%)
  • -Negative cash flow at typical financing (-$748/mo)
  • -Negative leverage (cap rate 3.4% < mortgage rate 6.9%)

Economic Indicators

Population
389,781
Median Income
$78,058
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.0x
Moderately affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
LauderdaleAL
58$212,925$1,1606.53%HoldView
ChambersAL
57$134,618Est. pending—HoldView
PikeAL
57$158,011$1,1558.77%HoldView
CurrentMadisonAL
55$311,719$1,3645.25%Hold
MarionAL
55$159,893Est. pending—HoldView
MonroeAL
54$130,047Est. pending—HoldView

The Bottom Line

HoldMadison is a neutral market. Consider house hacking or targeting below-market deals.

Madison County in Alabama scores 55/100, ranking #459 of 1,000 US counties (top 61%). At 20% down and current rates, a median-priced rental loses about $748/month; the 5.25% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-748/mo
Cap Rate
3.4%
Cash-on-Cash
-12.5%

Related markets

Markets like Madison with stronger cash flow

  • Pike County for cash-flow rentals
  • Lauderdale County for cash-flow rentals

Cheaper alternatives to Madison

  • Monroe County, lower entry price
  • Chambers County, lower entry price
  • Pike County, lower entry price

Head-to-head comparisons

  • Madison vs Marion for rentals
  • Madison vs Monroe for rentals
  • Madison vs Chambers for rentals
All counties in Alabama →

Frequently asked questions

The average cap rate in Madison County is 3.41%, which is relatively low and indicates this market favors long-term appreciation over immediate cash flow returns.

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