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Market MapWisconsinWood

Wood County

WisconsinPopulation: 74,138
63
/100
Hold
#251 of 1,000 counties
#33 in Wisconsin (72 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 11, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$223,020
Median Home Price
5% below national median
$962/mo
Median Rent
36% below national median
5.18%
Rent-to-Price Ratio
Top 68% nationally
-$544
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $962/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$167,265-$252/mo4.5%-7.9%
Median
typical MLS deal
$223,020-$544/mo3.4%-12.7%
125% of median
newer / premium
$278,775-$836/mo2.7%-15.7%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$223,020
Down Payment (20%)$44,604
Loan Amount$178,416
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$962
Monthly P&I-$1,169
Est. Expenses (35%)-$337
Net Cash Flow-$544/mo
3.4%
Cap Rate (all cash)
-12.7%
Cash-on-Cash Return
5.18%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
63/100
63
Cash Flow(30%)
48/100

Based on 5.18% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
84/100

Based on 8.4% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
77/100

Price-to-income ratio of 3.5x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+8.4% YoY)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.18%)
  • -Negative cash flow at typical financing (-$544/mo)
  • -Negative leverage (cap rate 3.4% < mortgage rate 6.9%)

Economic Indicators

Population
74,138
Median Income
$63,273
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
3.5x
Moderately affordable

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
CurrentWoodWI
63$223,020$9625.18%Buy
ManitowocWI
63$247,163$1,0194.95%BuyView
MilwaukeeWI
63$273,685$1,3966.12%BuyView
RockWI
63$277,313$1,1524.99%BuyView
RacineWI
62$294,560$1,3195.37%BuyView
OutagamieWI
61$325,896$1,2594.64%BuyView

The Bottom Line

HoldWood scores well overall, but a typical leveraged buy-and-hold loses $544/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Wood County in Wisconsin scores 63/100, ranking #251 of 1,000 US counties (top 33%). At 20% down and current rates, a median-priced rental loses about $544/month; the 5.18% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-544/mo
Cap Rate
3.4%
Cash-on-Cash
-12.7%

Related markets

Markets like Wood with stronger cash flow

  • Milwaukee County for cash-flow rentals
  • Racine County for cash-flow rentals
  • Rock County for cash-flow rentals

Head-to-head comparisons

  • Wood vs Manitowoc for rentals
  • Wood vs Milwaukee for rentals
  • Wood vs Rock for rentals
All counties in Wisconsin →

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