RentalCalcs
ToolsMarket MapMy DealsPricingBlog
RentalCalcs

Professional real estate investment calculators to help you analyze deals faster and make confident investment decisions.

Product

  • Tools
  • Market Map
  • Pricing
  • Blog
  • About

Top Markets

  • Maricopa County, AZ
  • Harris County, TX
  • San Diego County, CA
  • Miami-Dade County, FL
  • Dallas County, TX
  • Clark County, NV
  • Cook County, IL
  • Tarrant County, TX
  • Wayne County, MI
  • Orange County, CA
  • Browse All Markets →

Legal

  • Terms of Service
  • Privacy Policy
  • Contact

© 2026 RentalCalcs. All rights reserved.

Market MapWisconsinRock

Rock County

WisconsinPopulation: 163,817
64
/100
Hold
#231 of 1,000 counties
#31 in Wisconsin (72 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 11, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$286,957
Median Home Price
23% above national median
$1,242/mo
Median Rent
18% below national median
5.20%
Rent-to-Price Ratio
Top 68% nationally
-$697
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,242/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$215,218-$321/mo4.5%-7.8%
Median
typical MLS deal
$286,957-$697/mo3.4%-12.7%
125% of median
newer / premium
$358,696-$1,073/mo2.7%-15.6%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$286,957
Down Payment (20%)$57,391
Loan Amount$229,566
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,242
Monthly P&I-$1,504
Est. Expenses (35%)-$435
Net Cash Flow-$697/mo
3.4%
Cap Rate (all cash)
-12.7%
Cash-on-Cash Return
5.20%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
64/100
64
Cash Flow(30%)
48/100

Based on 5.20% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
92/100

Based on 7.0% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
69/100

Price-to-income ratio of 4.1x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+7.0% YoY)
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.20%)
  • -Negative cash flow at typical financing (-$697/mo)
  • -Negative leverage (cap rate 3.4% < mortgage rate 6.9%)

Economic Indicators

Population
163,817
Median Income
$70,630
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.1x
Moderately affordable

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
WoodWI
65$215,899$9035.02%BuyView
OneidaWI
65$301,453Est. pending—BuyView
CurrentRockWI
64$286,957$1,2425.20%Buy
ManitowocWI
63$247,163$1,0194.95%BuyView
MilwaukeeWI
63$273,685$1,3966.12%BuyView
RacineWI
62$294,560$1,3195.37%BuyView

The Bottom Line

HoldRock scores well overall, but a typical leveraged buy-and-hold loses $697/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Rock County in Wisconsin scores 64/100, ranking #231 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $697/month; the 5.20% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-697/mo
Cap Rate
3.4%
Cash-on-Cash
-12.7%

Related markets

Markets like Rock with stronger cash flow

  • Milwaukee County for cash-flow rentals
  • Racine County for cash-flow rentals
  • Wood County for cash-flow rentals

Cheaper alternatives to Rock

  • Wood County, lower entry price
  • Manitowoc County, lower entry price
  • Milwaukee County, lower entry price

Head-to-head comparisons

  • Rock vs Manitowoc for rentals
  • Rock vs Wood for rentals
  • Rock vs Milwaukee for rentals
All counties in Wisconsin →

Ready to Analyze a Deal in Rock?

Use our investment calculators to run detailed numbers on specific properties.

Single Family1-4 unit rentals, BRRRRHouse HackOwner-occupied strategyMultifamily5+ unit properties
Explore Other Markets