Is Rock County, WI good for real estate investing?

Rock County has an investment score of 63/100, rated as "Buy". The county ranks #378 nationally among 1000 counties analyzed.

What is the rent-to-price ratio in Rock?

The rent-to-price ratio in Rock County is 4.99% annually, which ranks in the 24th percentile nationally. Higher ratios indicate better cash flow potential.

What is the median home price in Rock?

The median home price in Rock County is $277,313. This ranks #515 in affordability among all US counties.

Can you cash flow on rental properties in Rock?

Based on median values with 20% down at current rates, a typical rental in Rock County would generate negative cash flow of $705/month. Individual property performance varies based on purchase price, rent, and operating expenses.

Rock County

WisconsinPopulation: 163,817

/100

Buy

#378 of 1,000 counties

#36 in Wisconsin (72 counties)

Market Snapshot

$277,313

Median Home Price

1% above national median

$1,152/mo

Median Rent

23% below national median

4.99%

Rent-to-Price Ratio

Top 76% nationally

-$705

Est. Monthly Cash Flow

With 20% down at 6.9% rate

Price History

Trend based on YoY growth rate. Source: Zillow ZHVI/ZORI

Quick Investment Calculator

Down Payment20%

5%50%100%

Purchase

Purchase Price$277,313

Down Payment (20%)$55,463

Loan Amount$221,850

Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,152

Monthly P&I-$1,454

Est. Expenses (35%)-$403

Net Cash Flow-$705/mo

3.2%

Cap Rate (all cash)

-13.3%

Cash-on-Cash Return

4.99%

Rent-to-Price Ratio

Negative leverage: At 6.85% rates, borrowing costs exceed the 3.2% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full Analysis Try House Hack Strategy

Score Breakdown

Overall Investment Score

63/100

Cash Flow(30%)

45/100

Based on 4.99% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)

92/100

Based on 6.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)

50/100

Population data not available.

Affordability(20%)

71/100

Price-to-income ratio of 3.9x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

+Strong price appreciation (+6.9% YoY)
+Affordable relative to local incomes
+Complete rent data available

Challenges

-Below-average rent-to-price ratio (4.99%)
-Negative cash flow at typical financing (-$705/mo)
-Negative leverage (cap rate 3.2% < mortgage rate 6.9%)

Economic Indicators

Population

163,817

Median Income

$70,630

vs $62,400 national est.

Unemployment Rate

—

Data pending

Price-to-Income

3.9x

Moderately affordable

Compare to Nearby Counties

County					Verdict
IowaWI	64	$328,046	Est. pending	—	Buy	View
CurrentRockWI	63	$277,313	$1,152	4.99%	Buy
RacineWI	62	$294,560	$1,319	5.37%	Buy	View
OutagamieWI	61	$325,896	$1,259	4.64%	Buy	View
WinnebagoWI	61	$286,400	$1,113	4.66%	Buy	View
MarathonWI	61	$257,325	$916	4.27%	Buy	View

The Bottom Line

BuyRock offers solid investment potential with good cash flow or appreciation prospects.

Rock County in Wisconsin scores 63/100, ranking #378 of 1,000 US counties (top 38%). The 4.99% rent-to-price ratio may require creative strategies or below-market purchases for positive cash flow. Current market conditions make traditional buy-and-hold investing challenging. Consider house hacking, value-add strategies, or all-cash purchases.

Monthly Cash Flow

$-705/mo

Cap Rate

3.2%

Cash-on-Cash

-13.3%

Ready to Analyze a Deal in Rock?

Use our investment calculators to run detailed numbers on specific properties.

Single Family1-4 unit rentals, BRRRR House HackOwner-occupied strategy Multifamily5+ unit properties

Explore Other Markets

Quick Investment Calculator

Down Payment20%

5%50%100%

Purchase

Purchase Price$277,313

Down Payment (20%)$55,463

Loan Amount$221,850

Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,152

Monthly P&I-$1,454

Est. Expenses (35%)-$403

Net Cash Flow-$705/mo

3.2%

Cap Rate (all cash)

-13.3%

Cash-on-Cash Return

4.99%

Rent-to-Price Ratio

Negative leverage: At 6.85% rates, borrowing costs exceed the 3.2% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full Analysis Try House Hack Strategy

Score Breakdown

Overall Investment Score

63/100

Cash Flow(30%)

45/100

Based on 4.99% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)

92/100

Based on 6.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)

50/100

Population data not available.

Affordability(20%)

71/100

Price-to-income ratio of 3.9x. Lower ratios indicate more affordable markets.

County

Verdict

IowaWI

$328,046

Est. pending

—

Buy

View

CurrentRockWI

$277,313

$1,152

4.99%

Buy

RacineWI

$294,560

$1,319

5.37%

Buy

View

OutagamieWI

$325,896

$1,259

4.64%

Buy

View

WinnebagoWI

$286,400

$1,113

4.66%

Buy

View

MarathonWI

$257,325

$916

4.27%

Buy

View

The Bottom Line

BuyRock offers solid investment potential with good cash flow or appreciation prospects.

Monthly Cash Flow

$-705/mo

Cap Rate

3.2%

Cash-on-Cash

-13.3%