Wake County sits at a gross rent-to-price ratio of 4.12%, which already tells you most of what you need to know before running a single spreadsheet. At a 2.68% cap rate on a $479,727 median purchase price, this market is priced for appreciation, not income. The investment model confirms it bluntly: at 6.85% financing with 20% down, you're looking at a $2,515 monthly mortgage, estimated expenses of $577, and median rent of $1,649, producing negative $1,443 in monthly cash flow and a cash-on-cash return of negative 15.69%. That is not a rounding error or a worst-case scenario; that is the median outcome in this county at current prices. Prices have also pulled back 2.29% year-over-year, so you're not even getting a rising-tide story to offset the carry pain right now.
Given those numbers, the only investor Wake County suits today is one underwriting for long-term appreciation and willing to subsidize the asset monthly, or one who has the equity or cash position to materially reduce the mortgage load. A conventional leveraged cash-flow buyer has no path to positive returns at the median. A value-add operator could theoretically force appreciation through renovation in submarkets with compressed rents relative to comps, but the math on the income side remains punishing regardless of entry basis unless purchase prices fall substantially below median. The affordability index of 56 and median household income of $96,734 suggest renters in this market have real income, which supports rent stability, but income stability and rent growth are not the same as cash flow when your debt service alone is $2,515 per month.
The economic context helps explain why prices are where they are, even if it doesn't fix the cash-flow problem. Wake County is the home of Raleigh and sits at the center of the Research Triangle, one of the more concentrated clusters of university, technology, pharmaceutical, and government employment in the Southeast. That employment base, anchored by state government, major research universities, and a dense corridor of life sciences and tech firms, creates durable rental demand and supports the income levels that keep rents from collapsing. A population of 1.13 million and growing is not a market where landlords worry about vacancy from structural demand weakness. The case for owning here has always been demand-driven price appreciation rather than income generation, and the numbers bear that out.
On carry costs, the combined monthly tax and insurance load is $448, which is embedded in the $577 expense estimate. North Carolina's state-average effective property tax rate is 0.84%, flagged here as "normal," meaning it is not a particular headwind or tailwind relative to national averages. That said, since this figure is a state-average estimate from Tax Foundation 2024 data and actual county and township rates can vary, you should pull the specific Wake County rate when building your underwrite. At median purchase price, that 0.84% produces roughly $4,030 per year in property taxes, which is meaningful but not exceptional. Insurance at 0.28% adds another $1,343 annually. Neither figure is the reason this market doesn't cash flow; the purchase price-to-rent relationship is the reason.
The primary risk here is the one the numbers already surface: price-to-income and price-to-rent ratios that leave very little cushion if appreciation assumptions don't materialize. A 2.29% price decline year-over-year is not a crash, but it does mean the market is not currently rewarding the "buy now, ride appreciation" thesis in the short run. Investors concentrated in a single major metro like this also have correlated exposure if the tech and government employment base softens, since rental demand in a mono-sector market can shift faster than prices adjust.
Among the listed neighboring counties, New Hanover delivers a 4.63% rent-to-price ratio on a lower median price of $435,002, making it a modestly better income position with the same overall score of 43. Carteret County comes in at 4.47% with a median of $466,579, and Chatham County, despite a higher median price of $542,358, still produces only a 3.95% ratio, making it the weakest income play of the group. Swain County at $319,059 and Clay County at $334,965 have substantially lower prices and higher overall scores of 44 and 46 respectively, though no rent data is provided for either, limiting direct comparison. Choose Wake over its neighbors when you're prioritizing demand depth, population scale, and employer diversity as appreciation supports; choose New Hanover or Carteret when you want slightly better income ratios and are comfortable with smaller, tourism-adjacent markets. For a pure cash-flow mandate, none of these counties solves the problem at current prices, but Wake is the furthest from penciling.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $359,795 | -$814/mo | 3.6% | -11.8% |
Median typical MLS deal | $479,727 | -$1,443/mo | 2.7% | -15.7% |
125% of median newer / premium | $599,658 | -$2,072/mo | 2.1% | -18.0% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 4.12% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -2.3% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 5.0x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Wake County in North Carolina scores 43/100, ranking #680 of 1,000 US counties (top 90%). At 20% down and current rates, a median-priced rental loses about $1443/month; the 4.12% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Use our investment calculators to run detailed numbers on specific properties.