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Market MapNorth CarolinaCumberland

Cumberland County

North CarolinaPopulation: 335,207
62
/100
Hold
#272 of 1,000 counties
#18 in North Carolina (100 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$231,841
Median Home Price
1% below national median
$1,419/mo
Median Rent
6% below national median
7.34%
Rent-to-Price Ratio
Top 17% nationally
-$293
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Cumberland market analysis

Cumberland County prices at a median of $231,841 with median rent of $1,418 produce a rent-to-price ratio of 7.34%, which sits on the better end of the cash-flow spectrum for North Carolina. The cap rate comes in at 4.78%, a figure that clears most institutional hurdles for a secondary market but falls short of the 6%+ territory that signals genuine cash-flow dominance. Year-over-year home price appreciation of 0.45% tells you this is not an equity-growth story: prices are essentially flat. The overall score of 62 out of 100, with a cash-flow sub-score of 73 and an appreciation sub-score of 55, confirms what the numbers already show, this is a market weighted toward yield, not capital gain.

Despite that 7.34% rent-to-price ratio, the model underwrite at 6.85% financing and 20% down produces negative cash-on-cash of -6.59% and a monthly shortfall of $293. That gap is the difference between a ratio that looks good on paper and one that actually pencils at current financing costs. The cash-flow buyer who can close the gap, either through a larger down payment, a seller-financed or assumable mortgage, or a value-add play that pushes rents above the $1,418 median, has a viable path here. The appreciation buyer does not: 0.45% annual price growth offers no meaningful equity tailwind to offset carry. The value-add operator is the investor most likely to make Cumberland work, buying below median, forcing rents toward or above market, and using the 4.78% cap rate as a floor that improves with any operational upside.

Cumberland County is home to Fort Liberty (formerly Fort Bragg), one of the largest military installations in the United States by population, and the economic anchor that defines rental demand in Fayetteville and the surrounding market. Military households create a structurally different tenant pool than a typical civilian market: steady income, predictable rotation cycles, and a preference for rentals over ownership driven by frequent reassignment. That rotation dynamic supports occupancy but also limits the depth of long-term tenants. The presence of a major federal installation also acts as a floor under local employment, insulating the market from the kind of private-sector job losses that crater rents in single-industry towns. The median household income of $55,551 and affordability index of 67 reflect a market where residents can afford to rent without being priced out, which supports rent collection stability even if it limits upward rent pressure.

Combined monthly property tax and insurance runs approximately $216, based on a state-average effective tax rate of 0.84% and an insurance rate of 0.28%. That 0.84% rate carries a "normal" flag and does not represent an outsized underwriting risk on its own, though the standard caveat applies: the state-average estimate may diverge meaningfully at the county and township level, so pull the actual Cumberland County rate before finalizing any proforma. With the model already showing negative cash flow, every line item matters, and that $216 monthly figure is already baked into the $496 estimated expense load. If actual local rates run higher than the state average, the cash-flow hole widens further.

The primary risk in Cumberland is concentration. A market built on a single federal installation is stable until it isn't: BRAC (Base Realignment and Closure) rounds have historically restructured similar markets, and any reduction in personnel levels at Fort Liberty would directly compress rental demand in a county with 335,207 residents and limited private-sector diversification to absorb the shock. The stability score of 50 out of 100 reflects this vulnerability. Regulatory and demographic risks are not flagged by the available data, but the military-dependent demand profile does mean tenant turnover is structurally elevated, which adds management friction even in healthy occupancy environments.

Against its neighbors, Cumberland's 7.34% rent-to-price ratio is the highest in the comparison set, ahead of Wilson County (7.00%), Davidson County (6.57%), Gaston County (6.80%), and Onslow County (6.34%). It also carries the lowest median price of any neighbor with published price data except Wilson ($216,344) and Surry ($220,321). Onslow County scores a 64 overall versus Cumberland's 62 and offers a different military-adjacent profile (Camp Lejeune), but at $280,737 median the entry cost is $49,000 higher for a ratio that is 100 basis points worse. Davidson County scores 65 overall with a stronger appreciation profile implied by a higher price point, making it the better choice for the equity-growth buyer willing to sacrifice yield. Cumberland is the right call specifically when an investor is optimizing for rent-to-price ratio at a low entry price point, can underwrite a value-add angle to close the cash-flow gap, and accepts the Fort Liberty concentration risk as a known and manageable variable rather than an unknown.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Cumberland County.

Scenario comparison

Same $1,419/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$173,881+$11/mo6.4%+0.3%
Median
typical MLS deal
$231,841-$293/mo4.8%-6.6%
125% of median
newer / premium
$289,802-$597/mo3.8%-10.8%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$231,841
Down Payment (20%)$46,368
Loan Amount$185,473
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,419
Monthly P&I-$1,215
Est. Expenses (35%)-$496
Net Cash Flow-$293/mo
4.8%
Cap Rate (all cash)
-6.6%
Cash-on-Cash Return
7.34%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.8% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
62/100
62
Cash Flow(30%)
73/100

Based on 7.34% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
55/100

Based on 0.4% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
67/100

Price-to-income ratio of 4.2x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (7.34%)
  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$293/mo)
  • -Negative leverage (cap rate 4.8% < mortgage rate 6.9%)

Economic Indicators

Population
335,207
Median Income
$55,551
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.2x
Moderately affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Value-add operators who can buy below median and force rent up
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
DavidsonNC
65$264,061$1,4466.57%BuyView
OnslowNC
64$280,737$1,4836.34%BuyView
CurrentCumberlandNC
62$231,841$1,4197.34%Buy
SurryNC
60$220,321Est. pending—BuyView
GastonNC
60$291,814$1,6536.80%BuyView
WilsonNC
59$216,344$1,2627.00%HoldView

The Bottom Line

HoldCumberland scores well overall, but a typical leveraged buy-and-hold loses $293/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Cumberland County in North Carolina scores 62/100, ranking #272 of 1,000 US counties (top 36%). At 20% down and current rates, a median-priced rental loses about $293/month; the 7.34% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-293/mo
Cap Rate
4.8%
Cash-on-Cash
-6.6%

Related markets

Markets like Cumberland with stronger cash flow

  • Wilson County for cash-flow rentals
  • Gaston County for cash-flow rentals
  • Davidson County for cash-flow rentals

Cheaper alternatives to Cumberland

  • Wilson County, lower entry price
  • Surry County, lower entry price

Head-to-head comparisons

  • Cumberland vs Surry for rentals
  • Cumberland vs Gaston for rentals
  • Cumberland vs Onslow for rentals
All counties in North Carolina →

Frequently asked questions

Cumberland County has an average cap rate of 4.78%, which is moderate but below the national average needed for strong cash flow in many markets.

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