Cumberland County prices at a median of $231,841 with median rent of $1,418 produce a rent-to-price ratio of 7.34%, which sits on the better end of the cash-flow spectrum for North Carolina. The cap rate comes in at 4.78%, a figure that clears most institutional hurdles for a secondary market but falls short of the 6%+ territory that signals genuine cash-flow dominance. Year-over-year home price appreciation of 0.45% tells you this is not an equity-growth story: prices are essentially flat. The overall score of 62 out of 100, with a cash-flow sub-score of 73 and an appreciation sub-score of 55, confirms what the numbers already show, this is a market weighted toward yield, not capital gain.
Despite that 7.34% rent-to-price ratio, the model underwrite at 6.85% financing and 20% down produces negative cash-on-cash of -6.59% and a monthly shortfall of $293. That gap is the difference between a ratio that looks good on paper and one that actually pencils at current financing costs. The cash-flow buyer who can close the gap, either through a larger down payment, a seller-financed or assumable mortgage, or a value-add play that pushes rents above the $1,418 median, has a viable path here. The appreciation buyer does not: 0.45% annual price growth offers no meaningful equity tailwind to offset carry. The value-add operator is the investor most likely to make Cumberland work, buying below median, forcing rents toward or above market, and using the 4.78% cap rate as a floor that improves with any operational upside.
Cumberland County is home to Fort Liberty (formerly Fort Bragg), one of the largest military installations in the United States by population, and the economic anchor that defines rental demand in Fayetteville and the surrounding market. Military households create a structurally different tenant pool than a typical civilian market: steady income, predictable rotation cycles, and a preference for rentals over ownership driven by frequent reassignment. That rotation dynamic supports occupancy but also limits the depth of long-term tenants. The presence of a major federal installation also acts as a floor under local employment, insulating the market from the kind of private-sector job losses that crater rents in single-industry towns. The median household income of $55,551 and affordability index of 67 reflect a market where residents can afford to rent without being priced out, which supports rent collection stability even if it limits upward rent pressure.
Combined monthly property tax and insurance runs approximately $216, based on a state-average effective tax rate of 0.84% and an insurance rate of 0.28%. That 0.84% rate carries a "normal" flag and does not represent an outsized underwriting risk on its own, though the standard caveat applies: the state-average estimate may diverge meaningfully at the county and township level, so pull the actual Cumberland County rate before finalizing any proforma. With the model already showing negative cash flow, every line item matters, and that $216 monthly figure is already baked into the $496 estimated expense load. If actual local rates run higher than the state average, the cash-flow hole widens further.
The primary risk in Cumberland is concentration. A market built on a single federal installation is stable until it isn't: BRAC (Base Realignment and Closure) rounds have historically restructured similar markets, and any reduction in personnel levels at Fort Liberty would directly compress rental demand in a county with 335,207 residents and limited private-sector diversification to absorb the shock. The stability score of 50 out of 100 reflects this vulnerability. Regulatory and demographic risks are not flagged by the available data, but the military-dependent demand profile does mean tenant turnover is structurally elevated, which adds management friction even in healthy occupancy environments.
Against its neighbors, Cumberland's 7.34% rent-to-price ratio is the highest in the comparison set, ahead of Wilson County (7.00%), Davidson County (6.57%), Gaston County (6.80%), and Onslow County (6.34%). It also carries the lowest median price of any neighbor with published price data except Wilson ($216,344) and Surry ($220,321). Onslow County scores a 64 overall versus Cumberland's 62 and offers a different military-adjacent profile (Camp Lejeune), but at $280,737 median the entry cost is $49,000 higher for a ratio that is 100 basis points worse. Davidson County scores 65 overall with a stronger appreciation profile implied by a higher price point, making it the better choice for the equity-growth buyer willing to sacrifice yield. Cumberland is the right call specifically when an investor is optimizing for rent-to-price ratio at a low entry price point, can underwrite a value-add angle to close the cash-flow gap, and accepts the Fort Liberty concentration risk as a known and manageable variable rather than an unknown.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $173,881 | +$11/mo | 6.4% | +0.3% |
Median typical MLS deal | $231,841 | -$293/mo | 4.8% | -6.6% |
125% of median newer / premium | $289,802 | -$597/mo | 3.8% | -10.8% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 7.34% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 4.2x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Cumberland County in North Carolina scores 62/100, ranking #272 of 1,000 US counties (top 36%). At 20% down and current rates, a median-priced rental loses about $293/month; the 7.34% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
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