Jackson County sits at a gross rent-to-price ratio of 6.9%, which places it squarely in the middle of the cash-flow versus appreciation spectrum, leaning modestly toward cash flow without fully delivering it at today's financing costs. The 4.49% cap rate tells most of the story: at a 6.85% mortgage rate, the spread is negative, and the model confirms it with a projected monthly cash flow of -$370 on a 20% down purchase at $246,135. Cash-on-cash comes in at -7.84%, which is not a rounding error, it is a real carry deficit that a buyer needs to price in explicitly. Home price appreciation was 1.42% year-over-year, modest enough that you are not buying a high-growth story either. The affordability index of 73 and a median household income of $65,169 against a $246,135 median price suggest the market is accessible for renters, which supports occupancy, but does not resolve the financing gap at current rates.
The investor profile this market fits best is the value-add operator or a cash-flow buyer who can either acquire below the median, force appreciation through renovation, or bring enough equity to the table to eliminate or reduce debt service drag. A pure leveraged buy-and-hold at list price produces negative cash flow under standard underwriting assumptions. An appreciation-focused buyer has thin support from the 1.42% YoY price growth, which is below inflation in real terms. Where Jackson becomes more interesting is for investors who can source off-market deals at meaningful discounts to the $246,135 median, since the rent base of $1,416.69 per month is real and the affordability profile of the renter pool is healthy enough to support that rent level across a 715,000-person metro.
The county's overall score of 64 and its stability score of 50 are worth separating. Stability at 50 out of 100 is a flag worth investigating before committing capital. It suggests more cyclicality or demand variability than the strongest hold markets in the dataset, and investors running multi-property portfolios should build that uncertainty into vacancy assumptions rather than underwriting to a best-case scenario.
Monthly tax and insurance on a median-priced property runs $289, or roughly $3,471 annually, built from a 0.97% state-average effective property tax rate and a 0.44% insurance rate. Neither figure is alarming in isolation, the tax rate sits in normal territory and carries no specific flag, but at $199 per month in estimated taxes alone, it is still a meaningful line item on a deal that is already cash-flow negative. The note from Tax Foundation (2024) is accurate in its caveat: this is a state-average effective rate, and actual assessments at the county or township level in Jackson County can deviate from that figure, so pulling the specific parcel's tax history before closing is not optional.
The risk profile that deserves attention is concentration. Jackson County is anchored by Kansas City, which means the rental market is deeply tied to a single metro economy. There is no diversification across multiple employment centers the way a more rural or multi-city county might provide. A significant economic disruption to Kansas City would hit vacancy and rent levels across the county simultaneously. The 50 stability score reinforces that this is not a market where you assume smooth sailing. Regulatory risk is not called out by the data, but urban counties in large metro areas carry more policy exposure than rural ones, and investors buying into the Kansas City core should monitor local housing legislation.
Compared to its neighbors, Jackson is the highest-priced market in the comparison set at $246,135, but it also carries the highest absolute rent at $1,416.69. Saint Louis County is priced higher at $275,128 with a rent of $1,454.89, but its rent-to-price ratio of 6.35% is lower than Jackson's 6.91%, making Jackson the better cash-flow proposition of the two urban counties in this group. Saint Francois County offers the lowest entry point at $186,017 and a 6.57% rent-to-price ratio, but its absolute rent of $1,019 per month means a smaller gross income pool per unit and likely a thinner renter demographic. Putnam and Saint Clair counties both sit under $206,000 in median price with overall scores matching Jackson at 64, but they lack the population base and rental demand depth of a 715,000-person county. Choose Jackson over these neighbors when market depth, tenant quality, and resale liquidity matter, specifically when you are running a larger portfolio and need the ability to exit into a real buyer pool. Choose a lower-priced neighbor when you are buying for yield, have the appetite for thinner markets, and can accept higher management complexity in exchange for a lower acquisition cost that might produce positive cash flow at current rates.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $184,601 | -$47/mo | 6.0% | -1.3% |
Median typical MLS deal | $246,135 | -$370/mo | 4.5% | -7.8% |
125% of median newer / premium | $307,669 | -$692/mo | 3.6% | -11.7% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 6.91% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 3.8x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Jackson County in Missouri scores 64/100, ranking #231 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $370/month; the 6.91% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
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