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Market MapFloridaSarasota

Sarasota County

FloridaPopulation: 439,392
45
/100
Hold
#639 of 1,000 counties
#43 in Florida (67 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$398,504
Median Home Price
71% above national median
$2,174/mo
Median Rent
44% above national median
6.55%
Rent-to-Price Ratio
Top 33% nationally
-$676
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Sarasota market analysis

Sarasota County posts a gross rent-to-price ratio of 6.55% and a cap rate of 4.25% at the median, which places it squarely in the middle of Florida's cash-flow-versus-appreciation spectrum, but closer to the appreciation end than the numbers might first suggest. The appreciation score of 10 out of 100 reflects the harder reality: home prices are down 7.49% year-over-year, meaning you are not getting appreciation today, and you are not getting clean cash flow either. At a $398,504 purchase price with 20% down and a 6.85% rate, the modeled monthly mortgage sits at $2,089, expenses add another $761, and median rent comes in at $2,174, producing an estimated cash flow of negative $676 per month and a cash-on-cash return of -8.85%. The county ranks in the 15th percentile nationally (639 out of 1,000) and 43rd out of 67 Florida counties, so this is not a market that pencils on a conventional buy-and-hold at current financing costs without deliberate deal selection below the median.

The investor most likely to find an angle here is a value-add operator or a buyer who can acquire meaningfully below the $398,504 median. The cash-flow score of 65 suggests that the ratio of rents to prices is not broken, only that the median purchase price combined with today's interest rate eats the spread. If you can buy at a 15-20% discount through distress, estate sales, or off-market deals, the underlying rent level of $2,174 per month becomes workable. A pure appreciation buyer should look hard at the -7.49% price trend and the appreciation score of 10 before committing capital; there is no near-term price momentum embedded in this data to bail out a thin yield. The affordability index of 53 and a median household income of $77,213 suggest the renter pool can support current rent levels, but has limited capacity to absorb significant rent increases, which caps the upside underwrite on rent growth.

Combined property tax and insurance run $518 per month on the modeled purchase, or $6,217 annually. The state-average effective property tax rate used here is 0.89%, which carries a "normal" flag, meaning it is neither a material tailwind nor a drag relative to peers. That said, Florida's property insurance market has been repriced sharply in coastal counties, and the 0.67% insurance rate assumption in this model may be conservative for a Sarasota property with any wind or flood exposure. The $518 monthly carry number deserves scrutiny at the individual property level; a coastal or waterfront asset could see insurance alone exceed the modeled combined figure. The tax rate cited is a state-average estimate, and the note in the data is worth taking seriously: county and township rates in Sarasota can differ, so pull the actual millage rate for any specific parcel before finalizing your underwrite.

Comparing Sarasota to its Florida neighbors clarifies where it sits in the regional landscape. Lee County, directly to the south, offers a median price of $339,141 against a rent of $1,856 and a rent-to-price ratio of 6.57%, nearly identical to Sarasota's 6.55% but at a roughly $59,000 lower entry point. That lower basis matters when financing costs are the primary cash-flow killer, and Lee County's overall score of 45 matches Sarasota's. Broward County and Palm Beach County both post higher rent-to-price ratios, 7.05% and 6.90% respectively, on higher absolute rents ($2,466 and $2,621), though their median prices of $419,725 and $456,009 are also higher. If cash flow optimization within Florida is the goal, Broward's ratio is the best of the group shown here, and its larger renter population may offer more deal flow. Nassau County's ratio of 5.23% on a $473,918 median is the weakest in the peer set and the hardest to make work at today's rates. Sarasota makes more sense than Nassau or Palm Beach for a buyer prioritizing yield over price appreciation, and it competes closely with Lee County, where the tiebreaker often comes down to specific submarket knowledge and post-Ian recovery dynamics in Lee. Choose Sarasota over its neighbors when you have local sourcing capability to buy below median, when the target tenant profile skews toward the older, higher-income demographic the area attracts, or when you are comfortable with a longer hold through the current price correction.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Sarasota County.

Scenario comparison

Same $2,174/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$298,878-$154/mo5.7%-2.7%
Median
typical MLS deal
$398,504-$676/mo4.3%-8.8%
125% of median
newer / premium
$498,130-$1,198/mo3.4%-12.6%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$398,504
Down Payment (20%)$79,701
Loan Amount$318,803
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,174
Monthly P&I-$2,089
Est. Expenses (35%)-$761
Net Cash Flow-$676/mo
4.3%
Cap Rate (all cash)
-8.8%
Cash-on-Cash Return
6.55%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.3% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
45/100
45
Cash Flow(30%)
65/100

Based on 6.55% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
10/100

Based on -7.5% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
53/100

Price-to-income ratio of 5.2x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (6.55%)
  • +Complete rent data available

Challenges

  • -Declining home values (-7.5% YoY)
  • -Negative cash flow at typical financing (-$676/mo)
  • -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)

Economic Indicators

Population
439,392
Median Income
$77,213
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
5.2x
Less affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
CurrentSarasotaFL
45$398,504$2,1746.55%Hold
JeffersonFL
45$292,262Est. pending—HoldView
NassauFL
45$473,918$2,0665.23%HoldView
BrowardFL
45$419,725$2,4667.05%HoldView
Palm BeachFL
45$456,009$2,6216.90%HoldView
LeeFL
45$339,141$1,8566.57%HoldView

The Bottom Line

HoldSarasota is a neutral market. Consider house hacking or targeting below-market deals.

Sarasota County in Florida scores 45/100, ranking #639 of 1,000 US counties (top 85%). At 20% down and current rates, a median-priced rental loses about $676/month; the 6.55% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-676/mo
Cap Rate
4.3%
Cash-on-Cash
-8.8%

Related markets

Markets like Sarasota with stronger cash flow

  • Broward County for cash-flow rentals
  • Palm Beach County for cash-flow rentals
  • Lee County for cash-flow rentals

Cheaper alternatives to Sarasota

  • Jefferson County, lower entry price
  • Lee County, lower entry price

Head-to-head comparisons

  • Sarasota vs Jefferson for rentals
  • Sarasota vs Nassau for rentals
  • Sarasota vs Broward for rentals
All counties in Florida →

Frequently asked questions

Sarasota County has an average cap rate of 4.25%, which is below the 5-6% range typical for cash-flowing markets and reflects the county's strong appreciation focus over monthly cash flow.

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