Benton County sits firmly on the appreciation side of the cash-flow/appreciation spectrum, and the numbers make that positioning unambiguous. At a median home price of $385,660 and a median rent of $1,588, the gross rent-to-price ratio is 4.94%, which is thin. The cap rate comes in at 3.21%, and a leveraged buyer putting 20% down ($77,132) at 6.85% faces a monthly mortgage of $2,022 against estimated total expenses of $556, producing a projected cash flow of negative $989 per month and a cash-on-cash return of -13.38%. Those are not rounding-error shortfalls; they are structural. On the appreciation side, the market scores 77 out of 100, home prices grew 2.72% year over year, and the county ranks in the 45th percentile nationally across 1,000 counties, landing at 31st out of 74 Arkansas counties. Median household income of $85,269 and an affordability index of 62 suggest a renter base that is comparatively well-paid by Arkansas standards, which underpins rent stability even if it does not solve the yield problem.
This is not a market for the cash-flow buyer underwriting to day-one positive returns at current prices and interest rates. The cash-flow score of 44 out of 100 confirms what the pro forma shows: the spread between financing costs and achievable rent is too wide to paper over with light value-add work on a stabilized asset. The investor this market suits is an appreciation-oriented buyer with sufficient reserves to carry a negative-cash-flow property and a multi-year hold thesis, or an all-cash buyer who can tolerate a 3.21% cap rate because their cost of capital is below that level. A value-add operator can potentially compress the shortfall by forcing rent above the $1,588 median, but they need to find assets priced meaningfully below the $385,660 median to make the math work, because the yield problem in this county is primarily a price problem, not a rent problem.
The tax and insurance picture is one genuine tailwind in an otherwise tight underwrite. Arkansas's state-average effective property tax rate is 0.62%, flagged as low, and when combined with an insurance rate of 0.48%, combined monthly tax and insurance is $354. That figure is already baked into the $556 estimated expense line, and it's worth appreciating what it would look like in a high-tax state: at 1.72%, monthly taxes alone on a $385,660 asset would run roughly $553. The low-tax environment does not flip the cash-flow story, but it meaningfully limits the damage. Bear in mind the 0.62% figure is a state-average estimate; actual Benton County or township-level assessments may differ from that baseline.
The primary risk in Benton County is the concentration profile of a fast-growing northwest Arkansas market. A population of 286,528 with income above the state median and home price appreciation running at 2.72% annually points to demand that has outrun rental yields, a dynamic that benefits existing owners but makes entry expensive for new buyers. The stability score of 50 out of 100 is middling, meaning the market has not demonstrated the kind of recession-resistant rental demand that would justify accepting a deeply negative cash-on-cash return without concern. If rate relief or price softening does not materialize, investors locked into today's entry prices face a long carry period before appreciation equity offsets the monthly drag.
Against its neighbors, Benton County is clearly the highest-priced and highest-appreciation play in the set. Garland County at a median of $240,977 and a rent-to-price ratio of 6.94% offers meaningfully better day-one yield and the same overall score of 57. Conway County ($165,385), Drew County ($154,376), and Lawrence County ($130,603) are all deeply affordable entry points in the same score tier of 56 to 57, suitable for investors whose primary objective is maximizing gross yield or minimizing capital at risk per door. Madison County at $268,281 and an overall score of 58 splits the difference. The case for choosing Benton over any of these neighbors rests entirely on the appreciation thesis: if you believe northwest Arkansas's trajectory continues and you have the balance sheet to absorb negative carry, Benton is the only county in this peer group with an appreciation score of 77. If your underwriting requires positive or break-even cash flow from day one, every neighbor in this data set offers a more immediate path to that target.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $289,245 | -$484/mo | 4.3% | -8.7% |
Median typical MLS deal | $385,660 | -$989/mo | 3.2% | -13.4% |
125% of median newer / premium | $482,075 | -$1,495/mo | 2.6% | -16.2% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 4.94% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 2.7% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 4.5x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Benton County in Arkansas scores 57/100, ranking #414 of 1,000 US counties (top 55%). At 20% down and current rates, a median-priced rental loses about $989/month; the 4.94% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
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